I chose to create images for marketing posters, for an imagined streetwear label. I wanted my images to be bold, bright and eye-catching, to appeal to as many prospective customers as possible, but without compromising the integrity and ethos of the company.
I combined hand drawn images of figures in the garments with parts of photographs I took of skyscrapers, other modern city buildings and cranes.
Each image I produced used just one bright colour, to highlight certain aspects of the picture. The colour was also used to tie in the drawn parts to the photographs and give a sense of the link between the garments and the urban environment.
